Strategic Social Media

Author: L. Meghan Mahoney
Publisher: John Wiley & Sons
ISBN: 1119259193
Size: 24.80 MB
Format: PDF, Mobi
View: 6121
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This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

Strategic Social Media

Author: Michelle Honald
ISBN: 9780415890649
Size: 75.90 MB
Format: PDF, ePub, Docs
View: 3604
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The text focuses on categories of social media (blogs, wikis, podcasts, social networking and social bookmarking), examining strengths, weaknesses, and opportunities among the options.

Social Media Strategy

Author: Kamales Lardi
Publisher: vdf Hochschulverlag AG
ISBN: 3728135577
Size: 32.56 MB
Format: PDF, Docs
View: 5632
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The Social Media Strategy Framework presented in this book offers a unique and comprehensive end-to-end approach.

Strategic Planning For Social Media In Libraries

Author: Sarah K. Steiner
Publisher: American Library Association
ISBN: 1555707793
Size: 50.21 MB
Format: PDF
View: 1619
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As we come to appreciate the opportunities that social media opens up, this practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan.

Social Media In Strategic Management

Author: Miguel R. Olivas-Lujan
Publisher: Emerald Group Publishing
ISBN: 1781908990
Size: 45.18 MB
Format: PDF
View: 1338
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Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol

Social Media Strategy

Author: Phillip G. Clampitt
Publisher: SAGE Publications
ISBN: 150634626X
Size: 49.27 MB
Format: PDF
View: 6800
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With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics.

Social Media And Strategic Communications

Author: Hana S. Noor Al-Deen
Publisher: Springer
ISBN: 1137287055
Size: 71.53 MB
Format: PDF, Mobi
View: 4577
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Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.

Engaging In The Conversation

Author: Patrick James Cavanaugh
ISBN: 9781109136906
Size: 13.22 MB
Format: PDF, Kindle
View: 2488
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In the Strategic Public Relations industry, professional communication is defined by well-crafted messaging and carefully chosen distribution channels.