Marketing In The Public Sector

Author: Philip Kotler
Publisher: Wharton School Pub
ISBN:
Size: 76.60 MB
Format: PDF, Mobi
View: 7094
Download Read Online
Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.

Marketing In The Public Sector

Author: Nancy R. Lee
Publisher: Pearson Education
ISBN: 0132716224
Size: 31.91 MB
Format: PDF, ePub
View: 6707
Download Read Online
Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.

Service Delivery And Public Sector Marketing

Author: Ciaran O'Faircheallaigh
Publisher: Macmillan Education AU
ISBN: 9780732903862
Size: 77.33 MB
Format: PDF, ePub, Docs
View: 604
Download Read Online
This collection of 13 papers from a conference held in 1990 by the Centre for Australian Public Sector Management at Griffith University assesses the impact of recent public sector reforms on service delivery and marketing.

Public Sector Marketing

Author: Tony Proctor
Publisher: Pearson Education
ISBN: 9780273708094
Size: 67.32 MB
Format: PDF, Mobi
View: 6385
Download Read Online
The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the values and establishing a culture.

Marketing Management And Communications In The Public Sector

Author: Martial Pasquier
Publisher: Routledge
ISBN: 1317222601
Size: 68.65 MB
Format: PDF, Mobi
View: 5782
Download Read Online
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for ...

Public Sector Marketing

Author: Larry L. Coffman
Publisher: Wiley
ISBN:
Size: 75.92 MB
Format: PDF, ePub
View: 6087
Download Read Online
A concise ``how-to'' handbook of effective marketing techniques tailored especially to the public sector.

Marketing In The New Public Sector

Author: Lionel G. Titman
Publisher: Financial Times/Prentice Hall
ISBN: 9780273616153
Size: 38.35 MB
Format: PDF, Mobi
View: 4665
Download Read Online
Marketing is becoming increasingly important in the public sector. This guide aims to apprise managers of the most important issues which need to be tackled, and demonstrates how to go about doing so.