Beer And Wine Advertising

Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance
Publisher:
ISBN:
Size: 48.12 MB
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Violence On Television

Author: Cynthia A. Cooper
Publisher: University Press of America
ISBN: 9780761804772
Size: 43.20 MB
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Recent Congressional hearings have concentrated on programming effects on
drug usage, beer and wine consumption, and consumer nutritional education.18
"George Brightbill. ... 99th Cong., 1st sess., 1985; House Committee on Energy
and Commerce, Beer and Wine Advertising: Impact of Electronic Media: Hearing
before the Subcommittee on Telecommunications, Consumer Protection, and
Forty Years of Congressional Investigation of Televised Violence The first
Congressional ...

Media Impact An Introduction To Mass Media

Author: Shirley Biagi
Publisher: Cengage Learning
ISBN: 1305890361
Size: 38.48 MB
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Although beer and wine advertisements have appeared on TV for decades, the
TV networks traditionally did not advertise hard liquor, operating under a
voluntary Code of Good Practice. In 1996, some liquor companies challenged ...
distilled spirits should have the same access to electronic media, just the same
way beer and wine do,” said Arthur Shapiro, executive vice president in charge of
marketing and strategy for Seagram's in the United States. Because hard liquor
advertising ...

Drug Use And Drug Policy

Author: Marilyn D. McShane
Publisher: Taylor & Francis
ISBN: 9780815325116
Size: 64.88 MB
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(1985) (S. Hrg. 99-16), and Beer and Wine Advertising: Impact of Electronic
Media: Hearing Before the Subcommittee on Telecommunications, Consumer
Protection, and finance of the Committee on Energy and Commerce, House of
Representatives, 99th Cong., 1st Sess. (1985) (Serial No. 99-16). s;See Alison
Masson and Paul H. Rubin, "Plugs for Drugs," Regulation (September/ October
1986), 37—53, which argues for fewer restrictions on prescription drug
advertising. WOMEN ...

Drug Legalization

Author: Rod L. Evans
Publisher: Open Court Publishing
ISBN: 9780812691849
Size: 53.95 MB
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1. 7James Vorenberg, 'The War on Crime: The First Five Years', The Atlantic
Monthly, May 1972, pp. 64 and 68. 8R. T. Ravenholt, 'Addiction Mortality in the
United States, 1980: Tobacco, Alcohol, and Other Substances', report of hearing
entitled 'Beer and Wine Advertising: Impact of Electronic Media', Committee on
Energy and Commerce, U. S. House of Representatives, 99th Congress, 1st
Session — Subcommittee on Telecommunications, Consumer Protection, and
Finance, 21st ...

Bad Habits

Author: John C. Burnham
Publisher: NYU Press
ISBN: 081471224X
Size: 10.24 MB
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Just through their impact on suppliers and the media, the profit motive alone
made manufacturers and distributors of alcoholic beverages substantial cultural
influences. Such critics of alcohol as were left objected at least to the
conspicuous side of aggressive marketing, national advertising. There was a
running battle to keep alcoholic-beverage advertising off the new electronic
media, so that before World War II the radio networks had agreed to carry beer
and wine advertising but not ...

Electronic Media Law

Author: Roger L. Sadler
Publisher: SAGE Publications
ISBN: 1506320651
Size: 29.51 MB
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The advertising of beer and wines is acceptable when presented in the best of
good taste and discretion." The code was adapted for TV, and for decades
broadcasters have followed these guidelines. Again, these are just guidelines
from the NAB. No broadcaster was required by law to follow these advertising
suggestions. The NAB had only mild punishments for stations that violated the
guidelines. The NAB codes are no longer in effect because the federal
government said the code ...

Alcohol Advertising And Young People S Drinking

Author: B. Gunter
Publisher: Springer
ISBN: 0230290582
Size: 38.67 MB
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The effectiveness of alcohol bans has also been investigated through measuring
alcohol consumption in relation to the time in which a ban was introduced.
Ogborne and Smart (1980) examined the effects of alcohol advertising
restrictions in Manitoba, Canada and in the US by analysing alcohol
consumption data before and after bans had been introduced. In Manitoba, beer
advertising was banned from all electronic and print media, while wine and spirits
advertising was still ...

Media And The American Child

Author: George Comstock
Publisher: Elsevier
ISBN: 9780080479378
Size: 46.85 MB
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The four leading commercial networks, ABC, CBS, NBC, and Fox, declined to
change their own policies of not accepting hard liquor advertising, but such ads
can currently be seen on cable channels and independent or otherwise affiliated
stations (Moore, 1999). Strasburger (1997) estimated that children are exposed
to some 1,000 to 2,000 beer and wine commercials—always freely advertised in
electronic media—on primetime television each year. Advertising techniques
used to ...